Infidelity Dating Site reveals most Female Cheaters use iPhone

The next time you think your spouse is playing a game on their phone, you may want to sneak a peek. Online affair service AshleyMadison.com polled 48,460 of its affair-seeking men and women and reveals today an astounding 86% of its female membership use their mobile phones to coordinate liaisons and connect with their affair partners. Even more shocking, and for husbands to take note of, is that a daring 64% of women log on when they are in the same room as their spouse!

“Technology has had and continues to have a huge influence on female infidelity. Women use their smart phones to stay connected and keep track of daily activities so it’s only natural they use it to plan their affairs as well,” says Noel Biderman, founder and CEO of AshleyMadison.com. “We were not surprised to learn that 87 percent of those surveyed admitted that our mobile app makes it easier to have an affair, and more importantly, to achieve the discreteness. My guess is that Apple is also benefitting from the demand that infidelity manufactures.”

AshleyMadison.com’s biggest growth demographic is women between the ages of 25 and 34, an age range that relies heavily on technology for business, and to keep in touch with their families, friends, and even affair partners. Noel adds, “For working women, mobile phones have simplified cheating; from business travel to even just going to and from work, they can connect with lovers discretely on their phone. And for the stay-at-home moms, the option of logging on through the phone offers more discretion than using the family computer.”

If we can give men one wake-up call, it is to keep an eye on their wives during the early evening hours, a time when it is likely they are both sitting in the same room. 12% of female members admitted to logging on to AshleyMadison.com post dinner and with 64% logging on when they are in the same room as their husbands. However, according to the survey, the number one time when women check their account on their phone is in the morning between 9 and 11 a.m. with 33% admitting to doing so.

Sheraton Hotel is the Hottest for Extramarital Hookups

Toronto is known for a lot of things: the Leafs, the skyline, and for being an ‘Ashley Madison kind of town.’ Now, the homegrown infidelity dating site — which has become a worldwide phenomenon with over 15 million members in 23 countries — has surveyed its members to find out where they frequent to have their affairs.

AshleyMadison.com polled 3,246 male members (Torontonians and travelers) who have met an affair partner at a hotel in the GTA, revealing the most popular hotels in town for a risqué rendezvous.

Here are the Top 5 Toronto hotels for extramarital hookups:
#1 –Sheraton– 31% (Queen / Yonge)
#2 –Fairmont Royal York– 19% (Front St. West)
#3 –The Hazelton– 16% (Yorkville)
#4 –Westin Harbour Castle– 16% (Harbour Square)
#5 –Hilton Garden Inn– 15% (Mississauga/Airport)

AshleyMadison.com founder and CEO Noel Biderman is not surprised by these results: “It’s no secret that affairs generally take place in hotel rooms and away from the family home. Our research reveals that while these hotels may not be where they would stay on a typical business or family trip, to fulfill on the perfect affair, they tend to chose something more exotic, trendy and even romantic.”

“In Toronto, it’s not surprising that the majority of the affairs take place downtown,” Biderman continues. “With so many people commuting into the city, as well as those visiting on business, hotels located downtown and near the airport are the ultimate choice.”

Other hotels listed were the Hilton Garden Inn, Howard Johnson, Radisson, and Sutton Place, while no one seemed to use the Alexandra Hotel or Clarion Hotel and Suites.

Other interesting data revealed includes the most popular time for these trysts: 48% prefer after 5pm and 32% have a ‘late lunch’ between noon and 5pm, with 16% starting their workday off with a fling between 6 and 9am, while just 4% can swing a sleepover during the midnight hours. These lovers typically stay for half the day (52%) or for just a few hours (28%).